Inside vivenu’s Strategic Partnership with TouchNet: Transforming Campus Ticketing Operations

Just over a year ago, vivenu integrated TouchNet’s Marketplace uPay into our ticketing platform — a strategic move that has significantly transformed ticketing and payment operations for colleges and universities across the United States. After twelve months of successful collaboration, this partnership has proven instrumental in streamlining complex campus financial processes, reinforcing vivenu’s commitment to innovative, scalable solutions for higher education and commercial venues alike.

One Year In: Proven Impact on Campus Operations

For many higher education institutions, managing payments for events — such as athletics, performances, or alumni gatherings — previously required separate ticketing and payment systems. This dual setup created friction, operational complexity, and added unnecessary layers of reconciliation.

Integrating TouchNet directly into vivenu has profoundly simplified these operations. By offering secure, seamless payment processing embedded within vivenu’s ticketing flow, this partnership delivers tangible operational efficiencies to finance teams, event organizers, and end-users alike.

Key Benefits Evidenced by the Integration:

• Unified Payment Workflow
  Transactions via vivenu leverage TouchNet’s trusted Marketplace uPay, funneling campus-wide payments through a centralized, certified financial infrastructure. Finance teams no longer have to manage disparate systems, enabling streamlined, cohesive workflows.

• Enhanced Reconciliation and Visibility
  TouchNet’s deep integration into campus ERP systems (e.g., Ellucian Banner, PeopleSoft, Workday) has automated transaction posting directly into institutional general ledgers. CFOs and finance directors now benefit from real-time visibility of revenues, reduced manual reconciliations, and improved compliance with institutional financial protocols.

• Frictionless Attendee Experience
  Campus audiences experience a simplified checkout process via TouchNet’s secure and familiar payment interface. Students, alumni, and community supporters now complete ticket purchases effortlessly, enhancing overall satisfaction and repeat engagement.

Financial Control Meets Operational Agility

At its core, the partnership between vivenu and TouchNet has reshaped how universities approach ticketing and payments — not merely as isolated operational components but as integrated strategic assets. Campus financial leaders consistently note the improvement in accuracy, timelines, and transparency since adopting the integrated system.

According to Keal Blache, VP of Global Partnerships & Strategy at vivenu:

“Our partnership with TouchNet continues to represent a significant step forward for vivenu’s presence in the U.S. higher education sector. Over the past year, we’ve seen first-hand how seamlessly integrated payments simplify complex financial operations for colleges and universities.

This partnership allows CFOs and event directors to fully trust their ticketing and payment infrastructure, freeing them to focus on strategic, revenue-enhancing initiatives rather than manual processes. The benefits we’ve observed — from simplified reconciliation to accelerated cash flows — confirm the strategic value of this integration for our partners.”

Driving Strategic Growth Across U.S. Campuses

vivenu’s sustained momentum in the U.S. higher education market owes much to strategic integrations like TouchNet’s. Over the last year, vivenu’s presence on campuses has grown significantly — now serving over 100 institutions nationwide, including prominent organizations like Stanford University Athletics. The strength of our integrated solutions not only drives operational efficiency but also strategically positions vivenu as a preferred partner in this highly competitive space.

This partnership also serves as a blueprint for broader U.S. commercial sectors. vivenu’s enterprise-grade clients — including prominent organizations such as the Grammy Awards and City Winery — benefit equally from seamless payment integration, showcasing vivenu’s broader market applicability and innovation-driven approach.

Looking Forward: A Future-Proof Campus Ticketing Ecosystem

The ongoing success of the TouchNet x vivenu partnership highlights the transformative power of strategically integrated systems. Campuses adopting vivenu with TouchNet report more efficient operations, improved user experiences, and enhanced financial oversight — significant advantages as institutions continue to face increasingly complex operational demands.

For CFOs and directors across higher education, the benefits are clear: simplified operations, reliable data, and an elevated experience for students and patrons alike. vivenu remains committed to developing innovative, flexible integrations that deliver real-world benefits to campuses across the United States and beyond.

One year into our partnership, vivenu and TouchNet are proud of the tangible impacts delivered to campuses, and we look forward to continuing to lead the evolution of frictionless campus ticketing and payments.