vivenu and ActiveCampaign: Driving Data‑Driven Event Engagement

At vivenu, we believe that great event experiences are built not just on seamless ticketing, but also on meaningful audience engagement. That’s why our ongoing partnership with ActiveCampaign — a leader in marketing automation and CRM — is so pivotal for U.S.-based colleges and commercial event organizers.

This collaboration brings ActiveCampaign’s advanced marketing automation and customer relationship management tools directly into the vivenu platform, enabling organizers to deepen audience relationships, improve campaign performance, and streamline communications across the board.

For higher ed institutions (over 100 of which now trust vivenu in the U.S.) and for commercial partners, the message is clear: You can now connect with your fans and attendees in smarter, more automated ways than ever before.

ActiveCampaign Integration: Marketing Automation Meets Ticketing 

The integration of ActiveCampaign into vivenu’s ticketing platform empowers event organizers to run sophisticated, data-driven marketing campaigns — without the need to manually export or import data between systems. Once the integration is active, key ticketing data from vivenu is automatically transferred into ActiveCampaign — pre-segmented and ready for activation. This means organizers can seamlessly leverage automation tools while reducing operational complexity.

Instead of juggling separate tools, users can create automated email workflows, leverage rich segmentation, and trigger communications based on actual fan behavior — all enabled by synchronized, actionable data.

For example, organizers can automatically trigger timely pre-event reminder emails, updates, and exclusive presale offers to ticket buyers, and then follow up after the event with surveys or promotions — all without manual effort.

By syncing vivenu’s ticketing data (like customer fields, checkout history, and purchase intent) into ActiveCampaign, organizers can segment audiences with precision — ensuring the right message reaches the right fans at the right time. Personalized touches such as tailored VIP offers or early access promotions can be automatically triggered based on past engagement or high purchase intent.

And because ActiveCampaign is a full-featured marketing and CRM platform, users gain a 360-degree view of their customers — helping them optimize every touchpoint across the event lifecycle.

Supported Features of the ActiveCampaign Integration

The integration currently supports a robust set of capabilities designed for data-driven efficiency:

• Seamless Email and Marketing Automation;
• Checkout and Transaction Export;
• Purchase Intent Export;
• Customer Field Mapping;
• Free and Transferred Tickets Sync.

This ensures that organizers can act on real-time ticketing data without the need for manual syncing — a crucial step in building automated, targeted campaigns.

Key Benefits of vivenu’s ActiveCampaign Integration

• Automated Email Workflows
  Schedule and trigger emails based on the event lifecycle. Send announcements, presale invitations, and last-minute reminders automatically, then follow up post-event with thank-yous or feedback surveys — keeping audiences engaged at every step without manual work.

• Sophisticated Segmentation
  Leverage vivenu’s rich first-party data to segment your audience by ticket purchase history, interests, demographics, or behavior. For instance, you can target students vs. alumni, or single-game buyers vs. season ticket holders, with content tailored to each group. This ensures your messages are relevant and well-timed for each segment.

• Behavioral Targeting & Personalization
  Use real-time behavioral triggers to send personalized messages. If a fan shows purchase intent — for instance, starting but not completing a checkout — you can follow up with targeted content or incentives. Likewise, you can reward loyal buyers with VIP offers or early access based on their event history.

• Integrated CRM and Data Insights
  ActiveCampaign’s CRM capabilities mean all your ticketing contacts and their interactions live in one place. Every ticket scan, purchase, or email click can be tracked and analyzed. This unified view of the customer helps event organizers (from college athletic departments to festival promoters) understand their audience better and make data-driven decisions to improve campaigns. Advanced reporting and analytics in ActiveCampaign further highlight what’s working – from open rates to ticket sales conversions – so teams can refine their outreach for maximum impact.

Driving Engagement Across the Event Lifecycle

One of the most exciting aspects of the ActiveCampaign x vivenu partnership is how it enables engagement throughout the entire event lifecycle. From the moment an event is announced, organizers can build awareness by emailing past attendees or targeted fan segments.

As ticket sales begin, they can launch presale campaigns to loyal supporters and automate general on-sale announcements to broader lists. In the crucial weeks and days before the event, scheduled reminders and hype-building content keep the excitement high.

And after the event, the conversation with the audience continues – with post-event thank you emails, satisfaction surveys, and even promotions for future events or season renewals. All of these touchpoints can be orchestrated through ActiveCampaign’s platform, seamlessly fed by vivenu’s ticketing data, ensuring no fan slips through the cracks of communication.

This approach isn’t just convenient – it’s highly effective. vivenu’s CEO, Simon Hennes, noted that colleges choose vivenu because it “consistently increase[s] business metrics”, and integrations like ActiveCampaign are key to delivering those results.

By enriching vivenu’s ticketing solution with marketing automation, organizers can expect stronger engagement and higher returns. They maintain direct access to their first-party data for personalization, use it to craft smarter campaigns, and ultimately sell more tickets by reaching people with the right message at the right time. It’s a data-driven strategy that turns ticketing and marketing into a unified, virtuous cycle.

“By teaming up with ActiveCampaign, we’ve unlocked new possibilities for our clients to craft powerful, data-driven event marketing strategies,” says Keal Blache, VP of Global Partnerships & Strategy at vivenu.

“From presale campaigns to post-event follow-ups, this partnership enables our U.S. college and commercial partners to reach their audiences at the perfect moments with the perfect messages — all through a unified platform. It’s about using data and automation to make every touchpoint more intelligent and impactful.”

A Unified Platform for Ticketing and Engagement

Ultimately, the ActiveCampaign integration aligns perfectly with vivenu’s mission to be a unified platform for both ticketing and engagement. vivenu has always offered organizers full control over their ticketing experience and data, turning ticketing into a key business asset.

Now, with ActiveCampaign’s marketing automation integrated into the platform, that vision of a one-stop solution comes to life even more. Organizers no longer need to export lists or reconcile data between a ticketing system and a separate email tool — everything is connected. This unified approach means less time spent managing disparate systems and more time crafting great experiences for fans.

For our higher education partners and commercial clients alike, the ActiveCampaign x vivenu partnership is a game-changer. It combines vivenu’s flexible, API-driven ticketing with ActiveCampaign’s intelligent marketing engine to deliver a seamless solution where selling tickets and building lasting audience relationships go hand in hand.

As an integrated platform, vivenu enables event organizers to manage, market, and analyze their events from one dashboard, and the ActiveCampaign integration amplifies that capability on the marketing side.

In an era where personalized communication and data-driven outreach are essential to stand out, this partnership gives vivenu users a decisive advantage. By automating repetitive tasks and unlocking deeper insights into audience behavior, vivenu and ActiveCampaign together allow event organizers to focus on what really matters: creating exceptional event experiences and cultivating loyal communities of fans.

It’s another step forward in vivenu’s commitment to empowering organizers with the tools they need to make the most of their ticketing and engagement — all within one powerful, unified platform.