Bad Bunny redefines concerts at scale — with Ticketera® and vivenu powering the experience

San Juan, Puerto Rico – April 28, 2025 – When global superstar Bad Bunny announced his 30-show residency in Puerto Rico, demand surged instantly. Leading the effort on the ground was Ticketera®, delivering a secure, high-volume on-sale that seamlessly blended offline access control with digital precision — powered by vivenu.

The result: a benchmark-setting success that pushed the boundaries of what’s possible in modern ticketing.

Scaling success through infrastructure and execution

Bad Bunny’s 30-show residency generated extraordinary demand, with digital traffic reaching over 1,000,000 requests per minute at its peak. Ticketera® successfully managed both on-site and online sales by leveraging its hybrid ticketing model — a feat only possible with a platform engineered for rapid adaptation to any use case you imagine.

On-site ticketing performance:

• 21,000+ unique codes distributed in eight hours
• Over 80,000 tickets sold on-site in the same time

Total on-sale impact:

• 400K+ tickets sold across 30 shows during the on-sale
• €35M+ in Gross Merchandise Volume (GMV)
• 1.8 million bot and scalper requests blocked in real time
• 100% uptime throughout the entire on-sale
• <250ms system response times, even under peak load

A Secure, Hybrid On-Sale Model

To ensure tickets for the first nine shows were available exclusively to Puerto Rico residents — and to prevent automated bulk purchases — a hybrid distribution model was implemented. Over 21,000 physical cards containing unique promotional codes were handed out across nine locations on the island, following on-site residency verification. Only those who received a verified card were granted access to the online sale.

vivenu’s open infrastructure enabled this model by providing real-time validation, full control, and reliable performance at every stage — from offline activation to digital checkout

A New Benchmark for High-Demand Ticketing

While other large-scale ticket sales have faced platform failures, long queues, and public backlash, this residency set a new standard: no downtime, no friction, and no compromises — powered by infrastructure built for performance, control, and scale.

“Being the ticketing platform responsible for selling the residency of the world’s number one artist was no easy task. We innovated, built logistics from the ground up — created in Puerto Rico for Puerto Ricans — and partnered with key players like vivenu, who were instrumental in helping us reach our goal,” said Manny Morales, Founder of Ticketera®.

This milestone underscores what’s possible when market-leading innovation, local expertise, and scalable infrastructure come together.

About Ticketera

Ticketera is a Puerto Rican ticketing company specializing in technology-driven ticket sales. It was founded in 2016 by entertainment and tech industry veterans Manny Morales, Ricardo Aponte, and Omar Báez. With more than 20 years of experience, the team behind Ticketera® has played a key role in transforming the ticketing landscape in both Puerto Rico and the United States.

With operations in Puerto Rico, the United States, and Latin America, Ticketera continues to lead innovation in live entertainment, proudly showcasing Puerto Rico’s talent, creativity, and technical excellence to the world.

About vivenu

vivenu is the technology leader in global event ticketing offering a flexible and advanced ticketing platform tailored to organizers’ brands, sales, and unique business needs. Leading organizers make the most of their ticketing with vivenu’s full-service support and a platform designed for customization, reliability, and connectivity. Its white-label platform gives organizers worldwide full control over their ticketing experience and customer data, turning ticketing into a key business asset. With offices in Europe and North America, vivenu supports over 700 premier event enterprises in more than 40 countries and is trusted by notable brands like the Grammy Awards, HYROX, Stanford Athletics, The Special Olympics, and many more.

For more information, please visit vivenu.com or send a press inquiry to [email protected].