vivenu Unveils Customer Segments: Your Digital Compass to Enhanced Audience Value

Düsseldorf, Germany — 12.08.2025 — vivenu, the leading enterprise-grade ticketing platform for live entertainment, today announced the launch of vivenu Customer Segments, a groundbreaking feature designed to transform how event organizers understand, engage with, and monetize their audiences. This strategic advancement positions vivenu beyond traditional ticketing, solidifying its role as a holistic Event Experience Platform (EXP).

In today's dynamic live entertainment landscape, organizers face the persistent challenge of fragmented customer data, often scattered across disparate systems. This leads to generic outreach, missed revenue opportunities, and an inability to truly foster lasting audience loyalty. While the live entertainment market is projected for significant growth, reaching USD 270.29 billion by 2030, unlocking this potential requires moving beyond basic transactions to deeply understanding fan behavior. Many organizations grapple with CRM adoption challenges, including cross-functional misalignment and usability issues, highlighting a critical need for integrated, intuitive solutions.

vivenu’s Customer Segments feature directly addresses these pain points by serving as an intelligent, real-time digital audience compass. It empowers event organizers to effortlessly transform complex customer data into their most valuable asset, all within the vivenu platform.

"For too long, the true value of audience data in live entertainment has remained buried, requiring complex integrations and external tools," says Jens Teichert, CTO of vivenu. "With vivenu Customer Segments, we are not just launching a feature; we are providing our customers with the precision and autonomy they need to unlock unprecedented revenue and foster deep, lasting loyalty. It's enterprise power, made intuitively accessible, right out of the box."

Key Differentiators and Benefits of vivenu Customer Segments:

• Dynamic & Real-Time Segments: Unlike static lists, vivenu Customer Segments continuously update. New customers instantly become part of relevant segments as their behavior changes, ensuring insights are always fresh and actionable without manual re-exports.
• Instant Embedded Insights: Organizers gain immediate, pre-analyzed metrics directly within the tool, such as total value, average basket size, spending tiers, top locations, and even overlaps with other segments. This eliminates the need for complex data pipelines or external BI tools.
• Native Integration with Secret Shops: A truly unique capability, this allows for hyper-targeted benefits and exclusive offers to specific segments, a level of precision often impossible with standalone CRM systems.
• Comprehensive Data Querying & No 3rd-Party Tool Dependency: Query across all ticketing and donations data for a complete 360° customer view. This frees users from the complexities of often unsuitable external CRM tools and data pipelines, providing enterprise horsepower without the hidden technical burden.

This launch marks a pivotal shift: from ticketing as a sales backend to ticketing as a strategic marketing layer. With vivenu Customer Segments, event organizers can now maximize ROI, forge stronger connections, and lead with innovation, driving higher conversion rates and revenue, with personalization leading to up to 80% higher purchase likelihood. This integrated, cloud-native backbone empowers organizations to run large-scale events with professional-grade reliability and complete business control, right out of the box.

Availability: vivenu Customer Segments is now available to all vivenu customers. To learn more and experience a personalized demo, please visit our Website or contact our sales team.

About vivenu

vivenu is the technology leader in global event ticketing, offering a flexible and advanced ticketing platform tailored to organizers’ brands, sales, and unique business needs. Leading organizers maximize their ticketing capabilities with vivenu’s comprehensive support and a platform tailored for customization, reliability, and seamless connectivity. Its white-label platform gives organizers worldwide full control over their ticketing experience and customer data, turning ticketing into a key business asset. With offices in Europe and North America, vivenu supports over 750 premier event enterprises in more than 40 countries and is trusted by notable brands like the Grammy Awards, HYROX, Stanford Athletics, The Special Olympics, and many more.

For more information, please visit vivenu.com, or send a press inquiry to [email protected].