Nürburgring chooses vivenu: New partnership for next-level ticketing and digital advancement

Nürburgring chooses vivenu: New partnership for next-level ticketing and digital advancement

Düsseldorf/Nürburg, July 25, 2025 – Nürburgring, one of the most iconic racetracks and Germany’s largest sporting venue, has selected vivenu as its new ticketing partner. The goal of the partnership: driving economic efficiency, digital excellence, and delivering better experiences — both for the operational team and for the two million visitors who attend events at the Nürburgring each year.

By switching to vivenu, the Nürburgring is fundamentally modernizing its ticketing infrastructure. The platform doesn’t just enable a higher degree of digitization — it also supports key strategic business goals:

• Revenue growth through modern sales processes and intelligent up- and cross-selling opportunities
• Data consolidation to inform strategic decisions and unlock monetization potential
• Operational automation to reduce costs and increase efficiency
• Consistent brand experience across every touchpoint through a unified, digital user journey

„With vivenu, we’ve found a partner that takes us to the next level — both strategically and technologically. The platform offers us maximum flexibility, along with tailored support and a deep understanding of our needs. That’s exactly what we need as we evolve the Nürburgring as a racetrack and event destination.“ – Ingo Böder, CEO Nürburgring

With this decision, the Nürburgring is investing in future-ready infrastructure that goes far beyond traditional ticketing. vivenu integrates seamlessly with existing commerce, CRM, and identity systems, enables fully customized experiences, and delivers maximum flexibility across all event formats — from major events like the 24-hour race with over 280,000 spectators, to corporate events, festivals, and conferences.

Nürburgring at a glance:

• One of Europe’s most renowned event venues
• Over 2 million visitors annually
• More than 80 events per year — from motorsports to concerts and corporate gatherings

„What makes the Nürburgring stand out is its versatility — paired with an unwavering commitment to excellence. That’s exactly what this partnership reflects: We’re not just providing technology. We’re laying the foundation for sustainable growth and long-term commercial success.“ – Simon Weber, Co-Founder vivenu

With the Nürburgring, vivenu gains a forward-thinking partner that reinforces what modern ticketing is all about: flexibility, technological excellence, and operational efficiency. Together, these factors power a single outcome — sustainable revenue growth through better processes, data-driven decisions, and a consistent visitor experience.

About Nürburgring

The Nürburgring is a globally unique motorsport and event venue — a living legend that fascinates fans, teams, the automotive industry, and nearly 2 million visitors from around the world. For nearly 100 years, it has continuously evolved into one of the most demanding racetracks on the planet. Today, it is a multifunctional facility offering a wide range of event formats and leisure experiences.

About vivenu

vivenu is the technology leader in global event ticketing, offering a flexible and advanced ticketing platform tailored to organizers’ brands, sales, and unique business needs. Leading organizers maximize their ticketing capabilities with vivenu’s comprehensive support and a platform tailored for customization, reliability, and seamless connectivity. Its white-label platform gives organizers worldwide full control over their ticketing experience and customer data, turning ticketing into a key business asset. With offices in Europe and North America, vivenu supports over 750 premier event enterprises in more than 40 countries and is trusted by notable brands like the Grammy Awards, HYROX, Stanford Athletics, The Special Olympics, and many more.

For more information, please visit vivenu.com, or send a press inquiry to [email protected].