Secondary Markets Reinvented: Why It’s Time Organizers Take Back Control

The secondary ticket market has long been one of live entertainment’s biggest pain points. Tickets often leave the organizer’s ecosystem, creating blind spots for visibility and opening doors for fraud. Fans are left without clarity on whether a resale channel is trustworthy, and organizers lose the ability to account for every supporter in their venue.

With vivenu’s Native Resell Platform, that changes. By keeping resale inside the organizer’s own shop and seat map, tickets never leave the system. Organizers gain full visibility into every transaction, fans experience fairness and transparency, and resale fees flow back to those who actually run the events.

A New Way to Solve an Ever-Present Challenge

“Ticket resale has been opaque for too long. Organizers lacked visibility. Fans lacked trust. That changes today.” — Simon Hennes, CEO of vivenu

For years, the live entertainment industry has debated how to best improve and address the challenges created by a secondary market landscape that increased fraud risk and organizers losing visibility into who was actually in their venues. vivenu’s Native Resell Platform addresses this by keeping the entire process within the organizer’s ecosystem — ensuring control over transactions, fees, and data.

“We are introducing our own approach to resale: fully integrated, organizer-owned, and designed to build trust at every step.” — Jens Teichert, CTO of vivenu

What Makes This a New Approach

Unlike legacy resale platforms, vivenu’s Native Resell Platform is designed to feel natural: once activated, fans recognize it as the official resale channel — no extra campaigns required. Among early adopters, tickets were repurchased within 7 seconds of being listed.

The highlights:

• One platform: The ticket never leaves your system, thereby drastically reducing the risk of fraud
• Fairness and transparency: Flexible options for pricing and fees
• Resale fees: recaptured by organizers, not middlemen
• Full visibility: every transaction tracked, every fan accounted for

Schalke 04: Proof in Action

The first rollout at FC Schalke 04 showed what’s possible. Within hours, over 4,000 resales were processed directly through the club’s official shop — reducing empty seats, minimizing fraud-related support cases, and strengthening the matchday experience.

“Before introducing our Native Resell Platform with vivenu, ticket resale often created frustration for fans and additional workload for our staff. Now, everything happens directly in our official shop — tickets are verified, disputes are minimized, and our supporters know they can trust the process.” — Nikolas Gross, Head of IT & Projects at FC Schalke 04

A New Standard for Live Entertainment

With secondary ticketing growing into a multi-billion-dollar force, organizers can no longer afford to be spectators. vivenu’s Native Resell Platform proves that resale doesn’t have to mean chaos — it can mean control, transparency, and trust.

“Resale should be integrated into organizers’ own ecosystems. With this launch, we’re showing how that can work at scale.” — Jens Teichert