United Soccer League Expands Partnership with vivenu to Support Growing Club Ecosystem

Düsseldorf / Tampa, March 5, 2026 – The United Soccer League (USL) is expanding its partnership with vivenu, naming the company an Official Ticketing Partner to support clubs across its professional league ecosystem, including USL Premier, the Gainbridge Super League, USL Championship, and USL League One, with a future-ready and unified ticketing infrastructure.

The partnership already supports close to 70 clubs across the USL landscape. Recent transitions by organizations such as AC Boise, Portland Hearts of Pine, Miami FC, Charlotte Independence, and Carolina Ascent FC signal a broader league-wide shift toward data sovereignty and full control of the fan journey.

With the 2026 World Cup set to accelerate soccer’s growth across North America, the USL is reinforcing its role as a community anchor while expanding its professional presence through long-term infrastructure investment. Multiple franchises are currently planning or constructing soccer-specific stadiums, reflecting the league’s commitment to sustainable growth at the local level. Additional milestones include the recent announcement of the forthcoming USL Premier, a Division One men’s professional league, and strategic partnerships with platforms like SportsEngine and Peacock, further positioning the league as a key driver of professional soccer’s expansion in the United States.

Across the country, venues and surrounding districts are evolving into year-round destinations that connect sport, entertainment, and local communities. vivenu is proud to support the league in this next chapter, ensuring ticketing remains reliable at scale and enabling clubs to convert rising demand into stronger fan experiences while retaining full control over their data and operations.

"The USL is building a blueprint for the future of community-anchored sports in America," said Travis Smith, Regional Vice President for Sports and College Partnerships at vivenu. "With scalable infrastructure, USL clubs can transform ticketing into a strategic business asset. We are proud to support the league and its clubs in elevating fan experiences and unlocking growth across their ecosystem."

That long-term perspective is echoed across vivenu’s leadership. “I’ve had the privilege of watching this collaboration take shape over time, and what stands out most is the USL’s commitment to building something that lasts, for clubs, communities, and the sport itself,” said Keal Blache, VP of Global Partnerships & Strategy at vivenu.

Through a flexible, high-performance ticketing environment, vivenu helps connect insights across the league’s network, allowing participating clubs to learn from one another and replicate successful strategies in different markets. As a technology partner, vivenu looks forward to supporting the continued development of professional, community-based, and youth soccer across the USL landscape as the sport enters its next phase of growth.

“Making the ticketing process simple and seamless is essential for our clubs to deliver a positive fan experience,” said Josh Keller, USL EVP of Corporate Development. “vivenu provides our clubs with customized and tailored ticketing solutions that reflect their unique brands while gaining meaningful insights into their fans’ journeys. We’re excited to grow our partnership with vivenu and bring its unified platform to clubs across the USL ecosystem.”

About the USL

Founded in 1986, the United Soccer League (USL) is the largest and fastest-growing soccer organization in the United States, reaching more than 200 communities nationwide. It is the first and only soccer league to offer a complete youth-to-professional pathway for both men and women within a single, unified structure. On the men’s side, this includes four tiers: the newly announced USL Premier (Division I), USL Championship (Division II), USL League One (Division III), and USL League Two (pre-professional). The women’s pathway features the Gainbridge Super League, a Division One professional league, and the USL W League, the country’s top pre-professional league. The USL also operates USL Academy, a progressive talent development system, and USL Youth, a premier national platform for younger players.

With multi-year national and international media rights agreements across various platforms including CBS Sports, ESPN and Peacock, the USL is the most widely accessible soccer league in the country.

About vivenu

vivenu is the global technology leader in advanced ticketing infrastructure, empowering organizers to transform their primary sales channel into a strategic business asset. Designed for high-performance and full customization, vivenu’s API-first platform powers the world’s most demanding event ecosystems. This includes the Grammy Awards, the Golden Globes, and global sports phenomena such as HYROX and Stanford Athletics.

With a footprint spanning 50+ countries, vivenu specializes in managing complex fan journeys and premium experiences. Whether it is handling massive demand spikes for icons like Bad Bunny, orchestrating campus-wide partnerships for 140+ colleges, or integrating hospitality for venues like the KKL Luzern, vivenu provides the digital backbone for the future of entertainment. By prioritizing data ownership and seamless connectivity, vivenu ensures that organizers remain at the heart of the fan relationship.