Webinar: What Actually Drives Growth Beyond Attendance?

A Conversation with USL and Athletic Club Boise

Attendance fills seats. It doesn't build a business.

The sports organizations pulling ahead aren't just selling more tickets. They're using ticketing as the connective layer between fan data, marketing, and revenue, and making decisions that compound over time.

In this session, USL and Athletic Club Boise share how they're building exactly that, from league infrastructure down to daily club operations. Real experiences, real challenges, real outcomes.

This is not a keynote. It's a real conversation between practioniers.

What you'll take away:

• How leagues and clubs are redefining growth beyond attendance metrics
• What it takes to turn fan data into actionable revenue decisions
• How ticketing infrastructure connects marketing, operations, and fan engagement
• Real examples from a professional soccer league and one of its clubs

Speakers:

Athletic Club Boise

Brian Kayler, Chief Data Officer

USL

Ryan Halter, Ticketing Strategist, Club Performance Group

Chase Pittman, Ticketing Systems and Partnerships

vivenu

Keal Blache, VP of Global Partnerships and Strategy

Travis Smith, Regional Vice President, Sports and College Partnerships, North America

Event Details:

📅 April 14, 2025 🕐 1:00 pm EST / 7:00 pm CET⏱ 60 minutes 💻 Online via Demio 🎟 Free (and anonymous) to attend