FC Schalke 04 Extends Strategic Ticketing Partnership with vivenu

FC Schalke 04 Extends Strategic Ticketing Partnership with vivenu for Six More Years, Solidifying a Relationship Built on Cutting-Edge Innovation

Gelsenkirchen, Germany – March 11th, 2025 – Premier German soccer club FC Schalke 04 and vivenu, the global leader in ticketing technology, are proud to announce the extension of their strategic partnership. The new six-year agreement reaffirms vivenu’s role as Schalke’s trusted technology partner. Schalke’s decision to remain with vivenu highlights the unparalleled strength of vivenu’s platform and its ability to meet the evolving needs of one of Europe’s most storied soccer clubs.

A Testament to Superior Technology and Innovation

Schalke’s leadership cited vivenu’s advanced, API-first platform as the perfect fit for the club’s ambitious digital strategy. vivenu emerged as the clear choice, thanks to its unique combination of cutting-edge features, seamless integrations, and fan-focused solutions.

“For our fans and members, tickets for the matches of FC Schalke 04 mean much more than just the access to the stadium — they are an expression of support and loyalty to our club. For this reason, we want to offer the best possible stadium experience in the VELTINS-Arena for all Schalke fans who support us loudly both away and at home every week — from buying tickets to admission,” emphasises Matthias Tillmann, CEO of FC Schalke 04. “That's why I'm delighted that we're keeping a loyal sponsor at our side with vivenu and can now even further expand our long-term cooperation in this context, so that our fans and members in particular will benefit noticeably.”

Technical Excellence with an API-First Approach

vivenus API-first architecture was instrumental in Schalke’s decision. By offering unparalleled flexibility and integration capabilities, vivenu empowers Schalke to innovate rapidly while maintaining full control of its ticketing operations.

“vivenus platform is built to seamlessly integrate into the digital ecosystem of forward-thinking organizations like Schalke 04,” said Jens Teichert, co-founder and Chief Technical Officer of vivenu. “Our API-first approach ensures Schalke can continually adapt and expand its ticketing capabilities without limitations, delivering a frictionless experience for fans and staff alike.”

A Shared Commitment to Excellence

Simon Hennes, CEO of vivenu, expressed his enthusiasm for the extended partnership: “Schalke 04 is more than a partner to us – they are a pioneer in leveraging technology to serve their fans. Extending this relationship is an incredible honor and validation of our team’s dedication to excellence. We are excited to continue driving innovation together and setting new standards in ticketing for years to come.”

Continuing to Enhance Fan Experiences

The partnership’s first phase delivered a revolutionary ticket shop experience that consolidated all aspects of ticketing under one roof. From live seating options to dynamic capacity management solutions during the pandemic, vivenu and Schalke collaborated closely to ensure fans received a seamless and engaging digital experience. The next six years promise even more transformative advancements in ticketing and fan engagement. Here is only a small glimpse of what Schalke fans can already expect:

• Integrated secondary market: Schalke fans can expect a securely and effortlessly resell of their unused tickets through the integrated platform. This ensures that tickets are passed on to fellow supporters while maintaining safety and authenticity.
• NFC ticket experience: Fans will enjoy a quick and contactless entry to the stadium with NFC-enabled tickets. Simply tap your phone or NFC card at the gate for a smooth, efficient matchday experience.

About FC Schalke 04

FC Schalke 04 is one of the most iconic soccer clubs in Germany and Europe, with a rich history that spans over a century. Based in Gelsenkirchen, the club has a passionate fan base and boasts one of the largest membership bases in global sports. Schalke’s home games take place at the renowned VELTINS-Arena, one of the most advanced multi-purpose stadiums in the world.

About vivenu

vivenu is the technology leader in global event ticketing offering a flexible and advanced ticketing platform tailored to organizers’ brands, sales, and unique business needs. Leading organizers make the most of their ticketing with vivenu’s full-service support and a platform designed for customization, reliability, and connectivity. Its white-label platform gives organizers worldwide full control over their ticketing experience and customer data, turning ticketing into a key business asset. With offices in Europe and North America, vivenu supports over 700 premier event enterprises in more than 40 countries and is trusted by notable brands like the Grammy Awards, HYROX, Stanford Athletics, The Special Olympics, and many more.

For more information, please visit vivenu.com, or send a press inquiry to [email protected].