Success Story
The ACU Playbook for Smarter Ticketing
With vivenu, the Abilene Christian University (ACU) transformed its ticketing into a modern, data-driven growth engine — unlocking new revenue, expanding its fanbase, and elevating the game-day experience across every sport.
Proven Success in Numbers
2x
Increase in Baseball Revenue and Season Ticket Holders
38%
Total Increase in Customer Accounts
15%
Increase in Football Single-Game Revenue
3rd
in average attendance among private D1 FCS Football schools
Inside ACU’s playbook
Jarrett Hart reveals how ACU turned ticketing into a growth engine — and why fans and staff feel the difference.
A Game-Changing Partnership
Partnering with vivenu marked a turning point for ACU. Our platform’s user-friendly interface and powerful features revolutionized every aspect of their ticketing processes:
Streamlined checkout
Fans complete their purchase in just two steps. The simplified flow reduces drop-offs and makes the process feel effortless.
Reliable mobile ticketing
Tickets are delivered instantly in the correct format — ready to scan, without any delays or the need for extra guidance or support.
Faster gate entry
Tickets load quickly, scanning takes less than a second, and long lines are a thing of the past. The result: a smoother start to every event.
Effortless staff access
Faculty enter with their ID — no claiming, no manual setup, no friction. Access is instant, automated, and fully integrated into the campus experience.
“vivenu transformed our ticketing experience. From faster checkouts to real-time reporting, it’s a game-changer. Our fans love the simplicity, and our team finally has the tools we need to excel.”
Jarrett Hart
Director of Ticketing and Fan Relations
A Lasting Impact
vivenu didn’t just streamline processes — it turned them into performance drivers.
Faster mobile checkout
led to a 15% increase in single-game ticket revenue for football.
Packages and Season Ticket flexibility
helped double baseball revenue and Season Ticket Holders.
Improved data and dashboards
drove a 38% growth in customer accounts and fan engagement.
Operational excellence across the board
secured ACU a Top 4 rank in cumulative and Top 3 in average D1 FCS attendance.
ACU at a Glance
Founded in 1906, Abilene Christian University (ACU) is a premier institution located in Abilene, Texas, known for its strong academic programs and competitive NCAA Division I athletics in the Western Athletic Conference.
- Texas, USA
- 6,730 Students
- Sports & Athletics
Explore the vivenu Difference
Discover how vivenu can elevate your ticketing experience, just like it did for ACU.
Explore our solutions today.