Success Story
Redefining Fan Experience at East Texas A&M
How a digital transformation drove record growth, stronger student engagement. With full ownership of their ticketing system and instant access to real-time insights, East Texas A&M turned complexity into clarity — and ticketing into a strategic asset.
The numbers tell the story
60%
Overall Ticket Sales Growth
70%
Increase in App Downloads
39%
More Student Tickets Sold
70%
Growth in Student Attention
A new era for ticketing at East Texas A&M
As East Texas A&M's demand grew, so did the need for a more flexible, accessible, and user-friendly approach to ticketing — one that could meet fans where they are.
Legacy systems slowed down operations and limited fan access
East Texas A&M University, home of the Lions, has always placed fans and students at the center of its athletics program. But as demand grew, their legacy ticketing system became a bottleneck — rigid, inefficient, and disconnected from the modern fan experience.
Their previous system’s complex interface made it difficult to navigate, and manual processes slowed down the team, leaving them struggling to keep up with fan expectations.
Switching systems unlocked speed, autonomy, and ease of use
Partnering with vivenu marked a turning point for East Texas A&M. The university transitioned to our platform to benefit from complete autonomy, real-time analytics, and a seamless user experience — transforming ticketing from a functional task into a strategic lever for growth.
The intuitive UI/UX of vivenu's web interface made the transition for East Texas A&M smooth and empowers their team to take full control without external support.
“Our partnership with vivenu has significantly simplified our ticketing operations, while also improving the user interface for our ticket buyers — driving ticket sales and setting a new academic year record.”
Avi Mehta
Assistant Athletics Director for Communications
A platform built to power ambition
Faster operations, clearer insights, and the flexibility to adjust — without adding complexity.
A platform the team owned from day one
What set this partnership apart was not just the technology, but how well it adapted to the university’s evolving needs.
The athletics team quickly took ownership of the platform, using its intuitive interface to configure events, adjust pricing, and manage timelines — without relying on external support.
Real-time insights enabled faster, data-driven decisions
Behind the scenes, our analytics suite gave them access to live performance data, helping the team spot trends, measure success, and make faster, better decisions.
The integration with their athletics app opened new engagement channels, and fans responded immediately — driving both downloads and conversions.
Flexible checkout flows boosted audience satisfaction
Our platform’s flexibility also meant East Texas A&M could tailor every aspect of the buying experience, from branded checkout flows to fee-free ticket pricing — enhancing satisfaction and removing friction for students, alumni, and local fans alike.
Empowering growth across campus
The results speak for themselves:
- record-breaking sales
- engaged students
- and a fully integrated tech stack
But most importantly, East Texas A&M now owns their ticketing journey — with the tools and insights to keep improving season after season.
Looking ahead, East Texas A&M plans to leverage more of vivenu’s advanced features, including Packages for upselling and even using ticketing to encourage donations to the athletic fund — further solidifying their growth strategy. We’re proud to be part of that journey — and excited for what’s ahead.
About East Texas A&M University
Founded in 1889, East Texas A&M University is a nationally recognized institution known for academic excellence and athletic achievement. With a bold vision for innovation and fan engagement, the Lions continue to set new standards — on the field and beyond.
- Commerce, Texas, USA
- 11,500+ Students
- Sports & Athletics
Want to build your own success story?
vivenu helps universities and athletic departments transform their ticketing operations — with full control, real-time insights, and a fan-first approach.