Success Story

FC Naples — From Kickoff to Sellouts

In their debut season, FC Naples partnered with vivenu to build a future-proof ticketing system from the ground up. The result? A digital-first approach that led to home game sellouts — and a 99.5% digital ticket adoption rate that redefined the fan experience in Southwest Florida.

Impressive Growth. Immediate Impact.

  • 38%

    return rate among seasonal residents

  • 99.5%

    digital ticket adoption

  • 80%

    of sellout potential in first 6 months

  • 1.5k

    new customers in one month

What FC Naples needed to solve

Southwest Florida is a unique market — defined by seasonal residents and short-term visitors. To succeed, FC Naples needed a way to engage fans on their own terms — whether that meant offering customizable flex packages, or providing ticketing options that suited both frequent visitors and occasional attendees.

The solution vivenu offered

Adaptive ticketing, elevated experiences — powered by vivenu.

  • Flexible Package Innovation

    To meet the needs of Southwest Florida’s transient audience, FC Naples launched customizable flex packages — allowing fans to select any combination of 3 out of 6 of matches. Unlike fixed-game bundles, these offered greater flexibility. The flex packages resonated especially with seasonal residents, who could tailor their season ticket to their residence. Most fans attended 2+ matches, driving a 38% return rate.

  • Streamlined Stadium Entry


    Debut seasons are full of surprises, but not for FC Naples. Staff training was completed in under 30 minutes. Paired with vivenu’s mobile-first access control, even first-time staff became proficient quickly. At peak hour, more than 23 tickets per minute were scanned by any staff member — processing one-third of stadium capacity in an hour, at nearly twice the average entry speed of clubs with similar venue sizes.

  • Optimized Every Aspect of Ticketing

    With 99.5% digital ticket adoption, FC Naples minimized printing to only 10-20 tickets per game. This wasn’t a coincidence — fans could download their tickets or add them to their wallets in one click. Additionally, over 500 digital parking passes were sold and automatically integrated into FC Naples’ ticketing system — reducing entry congestion by over 10% and easing pressure on access points and benefiting last-minute guests.

Overview of features affecting Winthrops ticketing experience

“Launching a pro soccer club in Southwest Florida meant connecting with locals, seasonal residents, and visitors. With vivenu, we delivered options that fit their lifestyles, from flex game packages and digital-first access, creating an experience that fans wanted to return to — and the results speak for themselves.”

Chris Johnson

Director of Ticket Sales & Service

How this affects FC Naples' ticketing

From tactical solutions to long-term strategy.

  • Turning ticketing into a strategic asset

    With vivenu, FC Naples transformed ticketing into a powerful engagement tool. The innovative flex packages empowered fans with choice, leading to a 38% return rate without the pressure of traditional season tickets. But this is just the start — FC Naples is set to deepen fan engagement with personalized bundles, early access for loyal supporters, and VIP experiences.

  • Future-proofed operations

    Choosing a scalable platform from day one gave FC Naples the agility to launch fast — and evolve even faster. With vivenu, they are now preparing to integrate tools like Project Admission and StubHub directly into their ecosystem, streamlining premium and group sales. This foundation will empower the club to respond to market demands while maintaining operational excellence.

  • Fan relationships at the core

    Beyond ticket sales, FC Naples is building lasting connections. Every game offers insights — revealing who their fans are, which matches generate the most excitement, and who keeps coming back. This information isn’t just data, it’s a roadmap. It opens the door to loyalty programs, targeted offers, and personalized fan experiences — powered by insights instantly accessible.

Overview on improvements through vivenus ticketing platform

FC Naples at a Glance

Founded in 2024, FC Naples introduced professional soccer to Southwest Florida — a region known for its vibrant tourism and growing passion for live events. With their first season performing strongly — and a future-proof ticketing system in place — FC Naples is ready to grow, both on the pitch and across every fan touchpoint.

  • Southwest Florida, USA
  • First professional soccer team in the region

Curious how vivenu can power your launch season?

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