Success Story
When Club Identity Meets Data Ownership
FC Winterthur preserved the matchday spirit at the iconic Schützenwiese and built a modern data foundation for everything that comes next.
Operational Foundations for the Schützenwiese
With vivenu running quietly in the background, FC Winterthur stays flexible on matchday while keeping the focus where it belongs: on the fans.
100%
flexibility with ticket transfer feature
1s
scan time for seamless entry
8k+
club memberships
5min
to deploy new ticket categories
The Power of Independence: FC Winterthur's Digital Journey
A feature that empowers fans without losing control
FC Winterthur and vivenu introduced secure ticket transfers: Letting fans easily transfer tickets to friends, while the club retains full control over data, sales and matchday operations.
Ticket Transfer from Fan to Fan
The original buyer selects the ticket, enters the recipient’s details, and forwards it securely. The recipient receives a personalized ticket and can access it instantly for matchday entry.
The Choice stays with the Fans
Whether digital wallets or classic print-at-home, FC Winterthur gives fans the choice. By integrating modern payment solutions and on-site terminals (POS), the club eliminates friction at every touchpoint.
Running Matchdays without Dependencies
No more complex training sessions. The modern interface empowers the team to manage matchdays autonomously. Processes are adjusted in minutes without external dependencies or support queues.
“Ticket transfers sound simple, but the difference is where the process lives. We wanted fans to have flexibility, without losing visibility and ownership of the data. Now we have both.”
Ivo Monn, Ticketing Lead, FC Winterthur
Built for Immediate Impact
Choosing a sovereign infrastructure has immediate effects on operations, revenue, and fan relationships.
Seamless Access Control
High-speed scanning and stable infrastructure prevent bottlenecks at the gates, ensuring a smooth start to every matchday.
Automated Ticket Transfers
Unused season tickets flow directly back into the sales pool. This increases yield and gives more fans the chance to experience the game.
Integrated Ecosystem
From the online shop to the physical POS at the stadium: all data is centralized, providing a 360-degree view of fan behavior.
Scalable for What Comes Next
With a flexible API-first architecture, the club is ready for anything, from new sponsorship models to expanded hospitality experiences.