KKL Luzern Success Story
Culture Shining Digitally
KKL Luzern reimagined ticketing as part of its artistic experience. Together with vivenu and digital agency &why, the team built a headless, API-based system that connects design, data, and hospitality.
Digital Elegance. Tangible Impact.
3,500+
gastronomy products sold online in six months
12 pp
increase in online ticket share
What KKL Luzern needed to solve
As an internationally renowned concert hall, KKL Luzern set out to extend its reputation for precision and excellence into the digital realm. The challenge? Replace fragmented legacy systems with a flexible, data-driven platform that unites ticketing, gastronomy, and guest experiences, without compromising the institution’s high design and service standards.
The solution vivenu offered
vivenu implemented a modern, API-first ticketing infrastructure designed around flexibility, design integrity, and full data control.
Unified Checkout Experience
Guests can now purchase concert tickets, dinners, and partner experiences in a single flow. One transaction, one design language, one experience.
This seamless journey increased online adoption from 82 % to 94 % within months.Cross-Selling That Performs
The integration of gastronomy and event tickets unlocked new revenue streams.
Over 3,500 dining packages were sold online in the first six months, boosting pre-event revenue and improving resource planning.Data as Infrastructure
With vivenu’s open API architecture, every data point - ticket, visitor, or revenue - flows directly into KKL Luzern’s CRM and BI systems. Custom dashboards and automated reports empower real-time insights, reducing manual tasks and freeing teams to focus on growth.
Empowering Partners
Through POS Access and Secret Shops, organizers and sponsors can now manage quotas, price tiers, and promotions autonomously, eliminating friction and increasing transparency across all stakeholders.
“Thanks to the innovative implementation of our cross-selling concept together with &why and based on vivenu’s infrastructure, we were able to fully integrate our gastronomy offering. Cross-selling food and beverage options has proven to be a real game changer, increasing revenue and enabling better planning of staff and resources.”
Urs Rinert
Head Ticketing + E-Commerce at KKL Luzern
How this transformed KKL Luzern’s ticketing
From technical modernization to strategic enablement.
Ticketing as a Strategic Asset
Ticketing is now an integrated part of KKL Luzern’s cultural experience, not just a transaction. Unified checkout and real-time data empower teams to personalize offers, optimize pricing, and understand guest behavior at every step.
Future-Proof Operations
With vivenu’s cloud-native, modular architecture, KKL can launch new integrations within days, whether CRM, marketing automation, or partner extensions like the Shadow Checkout. The result: faster innovation, lower complexity, and total control.
A Digital Experience Worthy of KKL Luzern
Designed with &why, the interface reflects KKL’s architectural precision. Elegant, intuitive, and unmistakably on-brand. Digital Wallet tickets, automated reporting, and instant analytics ensure every digital moment mirrors the venue’s physical excellence.
Innovation in Design and Technology by &why
As a long-standing partner of KKL Luzern, &why played a key role in the digital redesign. From UI design to the seamless integration of vivenu’s API-first ticketing system. The result: a platform that blends technology and creativity for an intuitive and seamless experience.
Shadow Checkout for Joint Distribution
With the Shadow Checkout, external organizers can sell their events directly through the KKL Luzern web shop, currently used by the Lucerne Symphony Orchestra. Hosted by &why, the solution ensures greater reach, a consistent user experience, and centralized data ownership.
KKL Luzern at a Glance
Since its opening in 1998, KKL Luzern has become one of the most renowned cultural and congress venues in Europe. Designed by star architect Jean Nouvel with acoustics by Russell Johnson, it is a place where architecture, music, and hospitality blend into one unique experience.
Welcoming around half a million guests each year for concerts, conferences, and culinary events, KKL Luzern is now shaping the digital future of culture with its new, future-proof ticketing infrastructure powered by vivenu. Where art, data, and design come together as one.
Curious how vivenu can elevate your cultural experience?
Discover how enterprise-grade ticketing infrastructure can turn your digital vision into lasting impact.