Success Story
Scaling Exclusivity. Redefining Live.
Starlite Occident has built one of the most exclusive live experiences in the world. With vivenu, the boutique festival has transformed into an entertainment ecosystem, expanding throughout Spain while keeping its intimate character at the core.
A Boutique Approach to Global Entertainment
Founded in 2012, Starlite Occident is consistently described as the world’s leading boutique festival. Its core principle is exclusivity: global stars who usually perform for 40,000–50,000 fans appear here in front of just 3,500 guests. Every ticket represents access to one of the most intimate and exclusive live experiences in the world.
This model has proven highly successful. Tickets, parking, and VIP boxes regularly sell out within days. The brand has expanded beyond its original venue in Marbella into Madrid, Alicante, Torrevieja, and is preparing for further international growth.
Enterprise-Scale Transformation
The 2024 edition of Starlite Occident demonstrated how a boutique festival has grown into a fully-fledged entertainment ecosystem:
350K+
visitors of 96 nationalities
300+
live performances
600+
hours of live music
100%
Uptime
Full Ownership of the Experience
Running Starlite Occident means orchestrating one of the most complex boutique festivals in the world. Over more than a decade on legacy ticketing systems, Starlite outgrew platforms that no longer matched its increasing complexity. The move to vivenu unlocked the flexibility such an ecosystem requires. Today, the organization manages all aspects of its ticketing and audience experience with full independence:
Custom Purchase Flows
Linked products ensure seamless experiences — for example, a VIP ticket automatically includes the correct parking zone.
Integrated Upsells
Parking, dining, and merchandise are offered directly in the checkout, unlocking new revenue streams and frequent sell-outs.
Dynamic Seat Maps
Any part of the venue layout can be reconfigured within seconds, from VIP boxes to sponsor areas, giving Starlite full agility in managing its spaces.
42 VIP Boxes and Shops
Multiple tiers of premium hospitality and on-site fashion and fundraising shops extend the experience beyond the concert itself.
5 Restaurants On-Site
A diverse dining portfolio, from Mediterranean to Japanese fusion, is directly connected to the ticketing journey.
“Legacy ticketing felt like rigid boxes and drop-down menus. With vivenu, it’s like programming in a universe where you define your own rules.”
Rosa Martinez
Director of Product, Marketing and Operations (until July 2025)
The Digital Concierge Vision
Starlite’s long-term vision is to build a digital concierge — a single entry point where ticketing connects seamlessly with dining, transport, hospitality, and retail. A first step toward this vision is the integration of 3D Digital Venue, bringing the fan journey online before the event even begins.
360° Seat Exploration
Fans preview exact views from every section and seat before purchase, ensuring informed decisions and a premium buying experience.
Digital Twin of the Venue
A full 3D replica of the auditorium and lounges translates the exclusivity of Starlite into a visual, immersive format.
Connected Journeys
The integration proves how ticketing can evolve from a transaction into the starting point of a fully personalized experience ecosystem.
A New Blueprint for Live Entertainment
Starlite Occident proves that modern ticketing is more than selling seats. It is infrastructure for business models that combine intimacy, scale, and new revenue streams.
- Exclusivity as a growth strategy
- Enterprise complexity needs enterprise infrastructure
- Ticketing as the hub for connected experiences
- Agility and independence as drivers of revenue
Design Experiences as Unique as Your Venue & Audience
Starlite Occident shows how modern infrastructure can transform even the most exclusive festivals into scalable entertainment ecosystems. With vivenu, you gain the flexibility and independence to design experiences that grow with your vision.