Success Story
Winthrops Ticket to Success
Winthrop University transformed its ticketing operations to drive record-breaking sales and enhance their fan experience. By tackling key challenges in ticketing processes and system integration, we introduced digital solutions and strategic promotions that significantly boosted revenue.
Winthrop's first season in numbers
39.7%
Season Ticket Sales Increase
132K$
Men's Basketball Ticket Sales
70%
Digital Ticket Usage Increase
35%
Men's Basketball Ticket Sales Increase
What Winthrop struggled with
With growing demand for athletic tickets, Winthrop sought to streamline operations, increase ticket sales, and improve their fan experience. Reasons why:
- They faced major challenges with their outdated ticketing software, which led to huge customer frustration.
- Fans reported difficulties with the complex and time-consuming purchasing process, prompting Winthrop to find a more efficient and user-friendly solution.
The solution vivenu offered
Optimizing Operations through Smart Integration
Collaboration & Problem-Solving
Close communication between Winthrops ticketing team and our team helped solve issues early on with ticket printing, seating, and system integration.
Revenue Growth
Strategic promotions like bobbleheads and t-shirt giveaways integrated into the ticket-buying process helped set new ticket sales records, leading to a drastically improved men’s basketball revenue record.
Innovative Ticketing
Introduction of digital ticketing — with improved design options and utility of the ticket itself — while still offering paper options, simplified season tickets, and enhanced transferability improved the fan experience.
System Efficiency
Addressed Point of Sale challenges and system issues, enhancing operational efficiency with our POS 2.0 and ensuring smooth game-day operations.
“vivenu has revolutionized the ticketing experience at Winthrop, offering fans an elevated, seamless transition from printed to mobile tickets. With its user-friendly digital platform, it’s hard to find a more convenient and effortless ticketing experience."”
Charles Archuleta
Ticket and Events Operations Manager
How this affects Winthrops ticketing
Unlocking New Revenue Potential through Innovation
Enhanced Purchase Intents
The implementation of purchase intents significantly accelerated Winthrops season renewal process, reducing the time needed for MBB renewals by an impressive 45 days.
Explosive Growth in Group Sales
Winthrops adoption of secret shops transformed their group sales strategy, driving remarkable growth across community and church groups.
By enabling seamless halftime performance bookings and providing parent groups with personalized ticket links, Winthrop eliminated barriers to group purchases. The result? A frictionless buying experience that led to unprecedented engagement and revenue growth.
Improved Buying Experience
Winthrops enhanced user experience led to a notable increase in FOMO-driven purchases after noticing a dramatic shift in customer feedback, with fans expressing frustration with their old softwares purchasing process.
With vivenu, the process was smooth and effortless — tickets were purchased with ease, stored directly in their wallets, and the excitement of attending the event took over.
Winthrop at a Glance
Winthrop University, founded in 1886, is a top-ranked public regional university in Rock Hill, South Carolina. Alongside academic excellence, its athletic programs, including the NCAA Division I Winthrop Eagles, are a point of pride.
- South Carolina, USA
- 4,894 Students
- Sports & Athletics